The values Barbie represents for young girls are at the core of the Fifth Harmony brand and the story we are telling,” commented Mathew Vlasic, Vice President of Licensing and Consumer Products for Sony Music.įifth Harmony has taken the world by storm since they were brought together by Simon Cowell on the second season of The X Factor in 2012. “There is no better partner to be the cornerstone of Fifth Harmony’s global licensing program than Barbie.

“As a group of five girls living out their own dreams, Fifth Harmony represents the fun, diverse, aspirational voice that both Barbie and the new anthem are all about – truly showing girls around the world that anything is possible.”

“Barbie continues to inspire girls to dream big in 2014 with a new rally cry that celebrates girls and everything in their imaginative dream world,” said Lori Pantel, Vice President, Global Marketing for Barbie. The partnership with Epic Records / SYCO recording artists Fifth Harmony includes today’s global debut of the lyric music video on, followed by the launch of a music video and a Fifth Harmony Barbie doll collaboration. Serving as a positive, empowering beacon for girls around the world, the high-energy, catchy pop song will be voiced by all-girl group and music sensation Fifth Harmony. LOS ANGELES–(BUSINESS WIRE)– Inspired by the Barbie brand tagline, “With Barbie, Anything is Possible™,” the world’s most popular doll is debuting a new brand anthem to kick off 2014.

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